More Revenue.
Lower Costs.

Invizbiz

• Collaborated on strategy and messaging for the full-funnel marketing system.
• Created all copy and content assets for the complete funnel.
• Doubled average email open rates from 15% to 30%+ through strategic optimization.
• Developed a 365-day content calendar driving steady growth in newsletter and podcast subscribers.
• Managed multi-channel content distribution strategy.

The Scalelab

• Led messaging strategy and campaign execution for 10 B2B clients at the same time.
• Joined every client meeting and update call, translating founder insights into cold outreach strategy.
• Managed full client portfolio: gathered requirements, aligned expectations, and ensured delivery.
• Collaborated with email automation specialists to align copy strategy with technical execution.
• Achieved 2% to 98% open rates on cold email campaigns through systematic testing.
• Developed repeatable systems for client campaign optimization.
• Helped cold email campaigns drive over 7 figures in pipeline for clients.

Scale Social

• Managed full client portfolio and content operations for a LinkedIn-focused social media agency.
• Created multimedia content strategy and execution including visual assets, video clips, and written content.
• Hired, trained, and managed team of writers and social media agents.
• Streamlined client onboarding and content creation processes to improve satisfaction and retention.
• Developed repeatable content systems for consistent cross-client delivery.

Copywriting Dojo

• Helped grow community from 9k to 50k+ members through co-promotion, content strategy, and engagement campaigns.
• Co-launched a 7-Day Copywriting Challenge that now runs as an evergreen revenue generator.
• Managed multi-channel growth strategy across email, social, and partnerships.

Togal.AI

• Rebuilt entire website from scratch in Webflow: homepage, pages, architecture, animations, illustrations, and copy.
• Set up analytics infrastructure: Google Analytics, Search Console, XML sitemap, and indexing.
• Grew organic traffic from 0 to 15,000+ monthly visitors, saving about $8k per month in ad spend.

Cold Outreach System

• Built cold outreach campaign from scratch, including email warmup, deliverability systems, and outreach infrastructure.
• Generated 2–6 positive replies per week on a consistent basis.
• Generated up to 19 qualified leads monthly with $150k average contract value.

Founded by Big Five Tech Executive

Led full go-to-market strategy for a SaaS product created by a venture studio founded by an executive from one of the Big Five tech companies.

Landing Pages & Creative Direction

• Directed designers, copywriters, and web developers to create high-converting landing pages.
• Developed messaging angles and creative direction for advertising teams to use in launch campaigns.
• Managed VAs to support execution across all workstreams.

Product Development & Feedback Loop

• Collaborated with developers to improve the app based on user feedback.
• Led cold outreach campaigns to recruit beta testers and gather insights.
• Created a feedback-driven iteration cycle that helped shape the product into something users wanted.

Launch Campaign & Awareness Strategy

• Designed and executed multi-channel awareness campaigns using communities, founder interviews, and content marketing.
• Led a team to engage on platforms like HARO and Qwoted, posting strategic questions to attract founder responses.
• Conducted online interviews with founders and turned their insights into an ebook used as a lead magnet.
• Coordinated with AppSumo to list and prepare the app for launch.

Cold Outreach & Demo Generation

• Built and led multi-platform outreach using Twitter and email to connect with potential users.
• Managed a team of VAs executing daily outreach.
• Averaged 12 demos booked per week with 2–5 conversions per week from cold outreach alone.

Shortlist.io

• Generated $45k for a PPE firm through cold email campaign strategy and execution.
• Drove $60k revenue for a CBD company through sales email optimization.
• Sold over $25k in 2 weeks with an onboarding email sequence and website rewrite for a CBD company.
• Co-edited company e-book: “Hands Off: The Overworked CEO's Guide to Building an Organization that Runs Itself.”

The Entourage

• Generated over $1 million in revenue by creating all content for full-funnel campaigns.
• Strategized with funnel and ad team then created optimized content for Meta and Google ads, landing pages, and email sequences.
• Optimized conversion paths across paid and organic channels to maximize ROI.

NinjaOutreach

• Executed digital content marketing campaigns that helped drive company growth from $15k to $120k MRR until 7-figure exit.
• Helped scale organic traffic from 15k to 250k monthly visitors with SEO and content strategy.
• Led cross-functional team to execute campaigns across paid ads, organic content, email, and in-app messaging.

Link Building & Guest Posting Systems

• Built and managed a full guest posting system with application pages for ghostwriters who contributed content in exchange for backlinks or payment.
• Managed all ghostwriters and pitched our website to external sites for backlink acquisition.
• Ran expert roundup campaigns with industry experts, generating promotion and backlinks.
• Collaborated with outreach manager to identify competitor backlinks and request link placements for our site.
• Executed broken link building strategy by finding dead URLs on relevant websites and pitching our content as replacements.

Course Creation & Influencer Collaboration

• Collaborated with team to co-create a full course with Matt Diggity and the CEO from scratch.
• Managed course development process: topic structuring, content creation, and review cycles.
• Helped drive increased revenue and visibility through the course.

Launch Campaigns (Reddit & Product Hunt)

• Executed Reddit AMA campaign, drafted posts, coordinated team responses, and maintained engagement.
• Created content for Product Hunt launch campaign and also collaborated on upvoting, sharing, email outreach, and real-time Q&A to sustain visibility.

Confidential National-Scale Diagnostics Lab

• Designed and led an influencer recruitment system for a national diagnostics brand, focused on driving awareness and trust at scale.
• Built and managed a cold outreach + DM engine sending 500+ personalized touches per day using a stack of SaaS tools (outreach, tracking, and CRM-style management).
• Generated 150+ positive responses from qualified influencers across health, fitness, bodybuilding, and wellness niches.
• Secured conversations and relationships with top creators in the space, including influencers with 5–10M+ followers and views on their channels.
• Standardized messaging frameworks, reply handling, and follow-up sequences so the system could be handed off and scaled by internal teams.

Multiple SaaS & SEO Brands

• Created high-converting copy and implemented on-page SEO and link building strategies for multiple SaaS companies.
• Nimbus App: Created competitor comparison landing page that continues to drive conversions.
• Infinity App: Created competitor landing pages and blog posts.
• Other publications I wrote for: Indie Hacker, Elementor, Slator, Amber Renae, Comindware, Bitrix24, The Hoth, etc.