FULL-FUNNEL MARKETING · AI AUTOMATION
Hazel Pan
builds the whole journey.
Full-funnel marketer connecting audience research and positioning with lead generation, email nurture, CRM workflows, sales conversations, and AI-assisted execution.
Metro Manila · Remote across US, EU, UK, Asia & APAC
SELECTED EXPERIENCE
Jobs built around outcomes.
Leadership, strategy, execution, and systems work across SaaS, real estate, franchising, professional services, and e-commerce.
Resicert Property Inspections
Owned Media Strategist · Copywriter, Mar 2021–Aug 2026
- Lead owned-media strategy and execution across SEO, AI-search visibility, content, and email.
- Develop service and location content plans, campaign measurement, and reporting to connect marketing activity with enquiries and sales.
- Write landing pages, ads, video scripts, ebooks, and email sequences; created nurture and sales messaging for a database of 16,000+ leads.
Invizbiz and FranIQbiz
Full-Funnel Copywriter
- Create launch, webinar, workshop, and book-based funnels, including landing pages, lead magnets, and email nurture sequences.
- Wrote the Franchise Sales Accelerator launch and live-workshop campaign copy for Melbourne and Auckland.
- Increased average email open rates from approximately 15% to 30%+ through subject-line and messaging tests.
Performance Golf
AI Systems & Marketing-Ops Builder
- Developed AI-assisted marketing operations tools for creative production, content planning, and project coordination.
- Built static-ad creative and organic-content workflows, with handover to the internal team.
- Proprietary systems, code, and client metrics remain confidential.
Icons of Real Estate
SEO Content Lead & AI Automations Builder
- Led content and SEO operations, coordinating strategy, production, and client reporting.
- Built and managed a cross-functional team of approximately nine.
- Built workflows supporting 25–30+ SEO briefs per week and connected reporting to Search Console, Analytics, and Ahrefs.
- Worked on Meta lead-generation campaigns, re-engagement funnels, and the migration from MailerLite to GoHighLevel.
The Scalelab
Senior Copywriter · Content Manager
- Led messaging and cold-email work for up to ten B2B clients, collaborating with clients and automation specialists.
- Managed content planning, keyword research, articles, and social repurposing.
- Built the founder’s landing page in two weeks after it had remained pending for years.
The Scale Social
Co-Founder
- Managed client delivery and content operations for a LinkedIn-focused social media agency.
- Hired, trained, and managed writers and social media staff; improved onboarding and repeatable production.
Copywriting Dojo
Growth Marketer
- Supported community growth through content, co-promotion, and engagement campaigns across email, social, and partnerships.
- Co-launched a seven-day copywriting challenge that became an evergreen offer.
- Contributed to live events, workshops, and campaign performance analysis.
Togal.AI
Content Marketing Manager
- Rebuilt the company website in Webflow, migrating from WordPress and handling structure, content, and analytics setup.
- Led keyword research and content production that grew organic traffic from zero to 15,000+ monthly visitors.
- Built and led a virtual-assistant cold-email team, generating up to 19 qualified leads per month.
Marketing Manager
Confidential SaaS Venture Studio
- Led go-to-market work and coordinated copywriters, designers, marketers, developers, and virtual assistants across SaaS launches.
- Created landing pages, lead magnets, email campaigns, and launch content informed by customer and beta-user feedback.
- Led direct-message and email outreach, booked demos, conducted sales calls, and closed clients.
Shortlist
Senior Copywriter
- Created articles, case studies, advertising copy, website copy, and email campaigns for the company and its clients.
- Co-edited the company ebook, Hands Off: The Overworked CEO’s Guide to Building an Organization that Runs Itself.
The Entourage
Copywriter, Full-Funnel Content
- Worked with funnel and advertising teams on Meta and Google ads, landing pages, and email sequences.
- Supported event launches, lead-magnet campaigns, and sales conversion through full-funnel copy.
NinjaOutreach
Content Marketing Manager / Copywriter
- Managed website and app content across blogs, guest posts, landing pages, ads, ebooks, emails, and product copy.
- Built content, guest-posting, and link-building processes; coordinated writers, developers, and campaign contributors.
- Contributed to a relaunch featured in Elementor’s case study on a 700% increase in website conversions.
Research, editorial, events & teaching
- Slator · Research Editor · May 2016–Feb 2017
- Rivera Writes & Sourcing Pen · Content Writer & Marketer · Jul 2013–Dec 2016
- Standard & Poor’s Capital IQ · Real-Time Editor · Jul 2011–May 2016
- Uberpix · Marketer & Events Manager · Nov 2011–Jul 2013
- Vibal Foundation · Copywriter & Proofreader · Apr 2010–Jul 2011
- English Teachers On Call · English Teacher · Apr 2010–Jul 2011
- Essays.ph · SEO Content Writer · Apr 2009–Jul 2011
HOW I WORK
Strategy through execution.
Revenue & conversion
Offers, audiences, funnels, campaigns, sales enablement, and reporting tied to commercial outcomes.
Content & performance
Search, landing pages, email, ads, outreach, lead magnets, and full-funnel content systems.
AI & operations
Custom agents, workflows, dashboards, and automations that make repeat work faster and measurable.
CRM & automation
GoHighLevel · HubSpot · Zoho · Ontraport · MailerLite · ClickUp · Zapier · n8n · Composio · Google Apps Script
Analytics & acquisition
GA4 · Google Tag Manager · Search Console · Ahrefs · Ubersuggest · Google Ads · Meta Ads · LinkedIn Ads
Websites & deployment
WordPress · Webflow · Shopify · Vercel · Cloudflare
AI-assisted work
Claude · Claude Code · ChatGPT · Codex
CONTACT