FULL-FUNNEL MARKETING · AI AUTOMATION
Hazel Pan
builds the whole journey.
Full-funnel marketer connecting audience research and positioning with lead generation, email nurture, CRM workflows, sales conversations, and AI-assisted execution.
Metro Manila · Remote across US, EU, UK, Asia & APAC
SELECTED EXPERIENCE
Jobs built around outcomes.
Leadership, strategy, execution, and systems work across SaaS, real estate, franchising, professional services, and e-commerce.
Resicert Property Inspections
Aug 2026–Present · Promotion
Owned Media Strategist
Mar 2021–Aug 2026
Full-Funnel Copywriter
- Own strategy across SEO, AI-search visibility, content, social, email, listings, paid acquisition, and reporting for Resicert’s inspection services.
- Build automated welcome, nurture, and win-back flows; manage audience segments, testing, and dashboards across GA4, Search Console, and email.
- Previously led full-funnel copy across Australia and New Zealand, including landing pages, ads, video scripts, ebooks, UX, and email for a database of 16,000+ leads.
Invizbiz and FranIQbiz
Full-Funnel Copywriter
- Create launch, webinar, workshop, and book-based funnels, including landing pages, lead magnets, and email nurture sequences.
- Wrote the Franchise Sales Accelerator launch and live-workshop campaign copy for Melbourne and Auckland.
- Increased average email open rates from approximately 15% to 30%+ through subject-line and messaging tests.
Performance Golf
AI Systems & Marketing-Ops Builder
- Developed AI-assisted marketing operations tools for creative production, content planning, and project coordination.
- Built static-ad creative and organic-content workflows, with handover to the internal team.
- Proprietary systems, code, and client metrics remain confidential.
Icons of Real Estate
SEO Content Lead & AI Enabled Automations, Agents Builder
- Led content and SEO operations, coordinating strategy, production, and client reporting.
- Built and managed a cross-functional team of approximately nine.
- Built workflows supporting 25–30+ SEO briefs per week and connected reporting to Search Console, Analytics, and Ahrefs.
- Worked on Meta lead-generation campaigns, re-engagement funnels, and the migration from MailerLite to GoHighLevel.
The Scalelab
Senior Copywriter · Content Manager
- Managed strategy, content, and launches for client cold-email and LinkedIn outreach campaigns as Senior Copywriter.
- Previously led a junior copywriter and virtual assistant producing blog and social content within a four-figure budget.
The Scale Social
Co-Founder
- Co-founded a ghostwriting agency helping founders grow inbound leads through LinkedIn.
- Led operations across a team of copywriters, a designer, and virtual assistants.
Copywriting Dojo
Growth Marketer
- Supported growth marketing for a business that connects busy owners with results-oriented copywriters in the Philippines.
Togal.AI
Content Marketing Manager
- Rebuilt the company website in Webflow, migrating from WordPress and handling structure, content, and analytics setup.
- Created the keyword and content strategy, then produced content that drove thousands of organic visits and page-one industry rankings.
- Built and led a virtual-assistant team running cold-email campaigns to book product demos.
Marketing Manager
Confidential SaaS Venture Studio
- Led go-to-market work and coordinated copywriters, designers, marketers, developers, and virtual assistants across SaaS launches.
- Created landing pages, lead magnets, email campaigns, and launch content informed by customer and beta-user feedback.
- Led direct-message and email outreach, booked demos, conducted sales calls, and closed clients.
Shortlist
Senior Copywriter
- Wrote across the product suite and client accounts, covering articles, case studies, Facebook ads, web pages, and other campaign needs.
The Entourage
Copywriter
- Wrote conversion and nurture copy for landing pages and email campaigns.
- Contributed copy tied to sold-out events, thousands of lead-magnet downloads, and seven-figure sales.
X1.org
Branding & Content Marketing Consultant
- Worked with the founder to develop a website prototype, copy, content, and branding strategy.
- Supported social audience growth, lead generation, and coordination with virtual assistants and guest writers ahead of launch.
NinjaOutreach
Content Marketing Manager
- Managed website and app content across blogs, guest posts, landing pages, ads, ebooks, emails, and product copy.
- Built content, guest-posting, and link-building processes; coordinated writers, developers, and campaign contributors.
- Contributed to a relaunch featured in Elementor’s case study on a 700% increase in website conversions.
Research, editorial, events & teaching
- Slator · Research Editor · May 2016–Feb 2017
- Rivera Writes & Sourcing Pen · Content Writer & Marketer · Jul 2013–Dec 2016
- Standard & Poor’s · Financial Information Editor (Scopist I) · Jul 2011–May 2016
- Uberpix Photo Booth · Events Organizer & Marketer · Nov 2011–2013
- Vibal Foundation · Copywriter & Proofreader · Apr 2010–Jul 2011
- English Teachers On Call · English Teacher · Apr 2010–Jul 2011
- Essays.ph · SEO Content Writer · Apr 2009–Jul 2011
HOW I WORK
Strategy through execution.
Revenue & conversion
Offers, audiences, funnels, campaigns, sales enablement, and reporting tied to commercial outcomes.
Content & performance
Search, landing pages, email, ads, outreach, lead magnets, and full-funnel content systems.
AI & operations
Custom agents, workflows, dashboards, and automations that make repeat work faster and measurable.
CRM & automation
GoHighLevel · HubSpot · Zoho · Ontraport · MailerLite · ClickUp · Zapier · n8n · Composio · Google Apps Script
Analytics & acquisition
GA4 · Google Tag Manager · Search Console · Ahrefs · Ubersuggest · Google Ads · Meta Ads · LinkedIn Ads
Websites & deployment
WordPress · Webflow · Shopify · Vercel · Cloudflare
AI-assisted work
Claude · Claude Code · ChatGPT · Codex
CONTACT